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2 tangential points--
#1. Ron Conway stated in presentation today that "we [himself + ?] don't think companies like this [foursquare] can start in small cities"-->NY attracts entrepreneurs "solving big-city needs around social media"
[ @jonsteinberg posted a one-minute-long clip: http://www.youtube.com/watch?v=CrTu2_cty5c&feat... ]
Mr. Conway cites size/density rather than geography as principal catalyst--and he proceeds to note that foursquare's take-up has spread not only to SF but also to New Orleans [ LA a red state but pink/"purple" in terms of Republican presidential candidates' margins of victory, per Wikipedia: http://en.wikipedia.org/wiki/File:PurpleNation.PNG ]--but his specification that foursquare-esque businesses must originate on coast(s) confirms the subsequent challenge of capturing the "heartland" demographic that you identified in your post--
#2. TheLadders CEO recently referenced a comment by Caterina Fake that "Flickr is a wonderful place to be a photograph"--and noted his own plans to take a similar approach to "making our site a wonderful place to be $100K+ job." That "asset"-centric (Cenedella's word) mindset would appear to be operable across red and blue state lines--effectively user-cultural-platform-agnostic (to put it awkwardly!)--
http://www.cenedella.com/stone/archives/2009/10...
Great take--see also Peter Lynch's famous fondness for "boring" businesses. Would you attribute any advantage to geography in taking the approach you describe above--that is, building a "red-state" company in a red state, to reinforce the mindset? Thanks.
Thanks! I think that is certainly a good approach, but my point was more about how blue state businesses need to play in red states...which is the harder one to pull off I think...